E-Commerce and Growth Marketing Leader job in New York

Role: E-Commerce and Growth Marketing Leader

Who We Are:

We are Healthynest. Our mission is to protect and enrich the full potential of every child.

How do we do that?
1. With the most pertinent information from experts
-We’ve assembled the world’s leading authorities to share their expertise to inform parents on what they need to know at every step of the journey
2. With pure, effective essential baby products for everyday routines paired with science-backed activities to encourage deeper connections
-We can shape connections in baby’s brain by managing everyday
exposure and fostering an environment that creates moments of
connection
3. And with supportive coaches to guide baby’s optimal development
-We want to support parents with the tools they need to build meaningful
connections with their baby, because it is the foundation for a healthy life

We are a scrappy early stage startup with access to resources and relationships to do big things fast. As a DTC business our fulsome offering to parents integrates our product experience with a digital ecosystem of content and education to empower families to make thoughtful choices.

Guided by the foremost quality + operating standards in the business – EWG,Verified, B-Corp, Made Safe, and more – we intend to put the care back into personal care.

Our Founder

We are led by Shazi Visram - an entrepreneur and mother committed to bettering the world through business that is socially, financially, and environmentally enlightened.

Shazi is the Founder and ChairMom of Happy Family Brands, which she led to become the #1 organic baby food company in the US market before successfully exiting. Happy Family Brands is known for disruptive innovations that have democratized organic food for new families.

As an advocate of social entrepreneurship, Visram is actively engaged as an investor and advisor to companies innovating for a brighter future. Visram serves on the board of Environmental Working Group (EWG), the Board of Overseers at Columbia Business School and Columbia College.

What we are looking for:
-A DTC business leader that can build and deploy our e-commerce and performance marketing strategy and scale our revenue growth.

-Experienced in building e-commerce strategies to drive digital sales and conversions on our website and external platforms (e.g. affiliate marketing/Amazon, among others), including day-to-day performance optimization to achieve goals and improve user experience, creating website traffic, conversion and ultimately sales.

- Solid expertise in creating activation campaigns across key digital touchpoints: search, social, affiliate, influencers, both organic and paid.

-A balanced mindset able to toggle between hard performance data & creative content that engages hearts and minds.

-Highly analytical and data-driven, able to zoom in on data, extract insights, iterate and adapt strategies and tactics to optimize growth.

-Highly attuned to the art of creating engaging brand campaigns, content, and activation strategies that bring the brand to life for an audience of discerning parents.

-A hawk-eye for quality of execution, both in data analysis and creative.

-Skilled at managing and interfacing with a lean internal team and nimble network of agencies and partners, with an emphasis on executing key components inhouse and scaling teams and processes to do so.

-Experienced in managing website platforms, Shopify backend management and e-commerce / DTC standard tools and integrations.

-Able to collaborate with and support the Founder and team in other brand activation efforts such as PR, events, affiliate marketing, and partnerships.

-A fully invested member of the team, that shares in our mission and purpose to make the world a better place.

Who You Are:
- A smart, hands-on thinker and doer that can build a big-picture strategy that lives up to the company vision, while being able to get into the trenches of excellent execution.
- 5 years of performance marketing experience at an in-house marketing team or agency team, including both media strategy and direct execution of media buys across social, digital, search, affiliate, and offline channels.
- Relentless curiosity and critical thinking: able to adapt to a rapidly changing landscape, routinely seeking out ideas for new approaches within existing channels as well as new channels to test. We expect that you will build and leverage a group of peers and advisors to stay up on what's next.
- Creative instinct: guiding external agencies and the internal team to create assets and executions that are relevant to our audience, insightful, and effective.
- A bootstrapped, thrifty mindset to spending and investing, where optimizing performance and maximizing returns are a constant filter for savvy budget management.
- Deep experience with performance tracking and attribution, including the ability to build/refine models to effectively evaluate and optimize media investments.
- Exceptional quantitative skills and orientation toward data-driven decision making
- Aptitude for testing (channel, campaign, & creative) combined with demonstrated rigor around testing methodology, objective setting, and KPI tracking
- Strong collaborative skills and experience working with brand/creative teams to guide and optimize creative
- Self-disciplined and motivated in an unstructured environment that requires flexibility, creativity and humble hustle

Key Responsibilities:
- Manage site development and updates for the e-commerce side of the business, working with team members to generate content for each product and service offering. You keep a promotional calendar, track all e-commerce marketing efforts, analyze data, and use your findings to improve your strategies.
- Establish and consistently optimize monthly, quarterly, and annual media spend and testing plans to achieve paid and organic traffic, acquisition, and revenue metrics within budget
- Advise on experience of the website including site navigation, content development, checkout and promotional campaigns, including affiliate marketing and partnerships.
- Coordinate team members and multiple external agencies, ensuring proper structure and execution of campaigns to meet business objectives across channels
- Consistently optimize spend across existing channels 24/7, creating campaigns including A/B testing, and utilizing dashboards and real-time monitoring processes to do so.
- Constantly be uncovering, investigating, and testing new vs existing channels.
- Evaluation/management/selection of all agency partners for paid channels.
- Work closely with the creative resources to maintain pipeline of creative assets and communicate/refine best practices for each channel, format, and audience.
- Work effectively with product development to support product launches and inventory plans.
- In collaboration with the Product & Content teams, ensure congruent end-user experience across media, site, and post-visit communications