Online Marketing Manager job in Middlebury
Vacancy has expired
Vermont
Location
Vermont
Description
Position Overview:
We are seeking an experienced online guru to join our team. In this role, you will drive profitable revenue growth and customer satisfaction as we transition to our new online store. You will develop the product, merchandising, and promotions strategies with a focus on improving conversion, usability, and the efficiency of our e-commerce platform. This role requires a curiosity for the path to discovery + purchase of our products and the skills to dig into analytics to unearth insights that improve the customer's experience.
Job Responsibilities:
● Drive the development of new features, programs, and promotions for the online store to optimize the overall user experience
● Partner with the VP of Marketing to assure that the execution of initiatives for e-commerce sales are in line with the organization’s strategic plan
● Manage execution and optimization of digital marketing programs to drive store sales (e.g. Social Media, SEM, Email, Display)
● Monitor other marketplace products such as Amazon FBA, new product/promo offerings, and pricing; leverage internal and external data sources to identify gaps/opportunities in online store
● Develop and manage the onsite testing roadmap; oversee the site testing process to improve engagement and conversion metrics for online store
● Use analytics to identify actionable insights and opportunities for testing and optimization, with a focus on improving conversion
● Assist in the development of pricing, promotional and other strategies to help achieve marketing and sales goals
● Monitor and analyze the overall health of the e-Commerce business as well as performance of program KPIs
● Partner with Operations to achieve cost and efficiency metrics
Qualifications:
Education: Bachelor’s Degree
Experience: Experience in implementing and/or maintaining major e-commerce platforms.
COVID-19 Considerations: Employees must wear masks and follow protocols.
To apply, please email a resume and cover letter to careers@beeswrap.com.
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