Marketing Technology Manager job
Company Name:Seventh Generation
Certified B Corporation
OVERVIEWTechnology is embedded in every facet of our marketing from digital content to data-driven decision making, and continues to be a factor in our brands’ success for today and the future. We have an opening for Manager of Marketing Technology. In this role, you will be responsible for overseeing our marketing technology stack, including the selection of platforms, implementation, integration, and in driving adoption with key business stakeholders within the Marketing Department. This role will partner with closely with the head of Integrated Marketing, the head of Digital Marketing, Information Technology, and our Consumer Care lead to enable best in class user experiences for Seventh Generation’s loyal consumers. This includes overseeing the technology platforms we use for Customer Relationship Management (CRM), Email Services (ESP), Consumer Care, the brand’s website (Drupal), among others, with the goal of enabling efficient consumer data management, marketing automation, digital asset management, and marketing performance measurement. This position is a key member of the marketing team and interfaces with multiple business partners (end user groups), including communications, creative, Brand, E-Commerce, IT and the larger Unilever technology management organization (in the US and global), working to ensure successful and timely implementation of marketing solutions that help drive business impact. This role will also manage one direct report.Acting as an internal champion for marketing technology and Seventh Generation’s capabilities to drive personalized consumer experience, you will instill a comprehensive vision of how the technologies work together to drive business impact. You will also serve as the liaison between Unilever IT & Marketing Technologies to the Seventh Generation Marketing team, sharing best practices and educating the team, when appropriate, on new marketing technology advances that can improve business performance. PRIMARY RESPONSIBILITIES Strategic Rooted in brands’ business objectives and goals, define the ways in which marketing technology can enable the Marketing team to deliver engaging, personalized consumer experiences Direct marketing technology infrastructure and integration, including roadmap development and collaboration with Unilever technology (and subject matter experts within it), E-Business, Brand Marketing, IT, and other functions as needed. Identify and develop processes to enable business stakeholders to take advantage of the Marketing Technology stack (data management, documentation, information dissemination, etc.). Embed technology understanding into SVG’s marketing teams. Possess a thorough understanding of marketing automation, consumer data management, digital asset management, marketing analytics, and digital advertising/promotional technologies (including CRM, email services, loyalty platforms, content management, etc.). Collaborate with Unilever IT counterparts to provide identify technology trends and new opportunities to help drive brand growth strategies Oversee and manage Seventh Generation relationships with key technology vendors and/or contacts at Unilever. Implementation & Integration Manage projects through every phase including requirements, design, test and implementation. Oversee day-to-day management of the technology stack, with the brand’s website being a key priority· Directly work with and manage our web development partner, when it comes to ongoing website management, updates, integrations, etc. Manage and oversee the delivery of projects necessary to execute on the defined strategy and success criteria Ensure projects meet time and budget constraints, deliver business value, and produce high-quality results Oversee complex cross-discipline projects: identify the skills and resources needed to deliver project executions and coordinate the timely delivery of the work across teams Maintain our current portfolio of applications and systems ensuring they continue to meet or exceed performance benchmarks Collaborate closely with the communications team to create and optimize effective content & campaigns. Partner with CMI team to develop and implement a framework for acquiring, storing, analyzing, and acting on real-time/platform-based consumer data, including but not limited to email, acquisition campaigns, CRM. Ensure front-end consumer engagement platforms adhere to UX best practices. Measurement Partner with CMI to establish analytics and performance tracking strategy for various marketing technologies. Establish KPIs, track & report on channel effectiveness of marketing initiatives across DX (digital experience) platforms. Track and disseminate information tied to marketing technology performance metrics, initiative results, and budget status Drive a culture of data-driven decision making by providing actionable, business-based insights sourced from our real-time user behavior (web site, CRM, email, etc.) that encourage a test-learn-evolve practice in our marketing. Optimize spending and planning across our marketing technology stack to ensure both best practices and efficient operations.
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