Social Media Marketing Manager job in White River Junction
|Company Type:||Certified B Corporation|
|Impact Area:||Food & Nutrition|
|Company Name:|| King Arthur Flour Company|
|State / Province:||Other|
|City:||White River Junction|
Social Media Marketing Manager
Reports to the Digital and Content Marketing Director
Please include cover letter when applying.
The Social Media Marketing Manager is responsible for building and optimizing King Arthur Flour’s social media presence, leveraging best practices to drive both organic and paid engagement. The role is responsible for creating and executing social media campaigns, managing the social media advertising budget, overseeing the social media content calendar, and acting as the primary liaison with paid influencer partners. The Social Media Marketing Manager will oversee the development of King Arthur Flour’s social properties, guiding our brand voice, defining goals and objectives for specific social media platforms, and leveraging opportunities to expand the company’s digital presence through new platforms and partnerships. The ideal fit for this position has social media advertising experience, a solid understanding of the current digital marketing landscape, and is passionate about baking and the King Arthur Flour brand.
ESSENTIAL JOB FUNCTION
MINIMUM JOB REQUIREMENTS & DESIRED SKILLS
EDUCATION & EXPERIENCE
This should not be construed as an exhaustive list of all job duties and responsibilities. There may be some variation and/or development of the above duties and responsibilities without changing the general nature of the job.