Marketing & Ecommerce Manager job in Germantown
Vacancy has expired
Germantown,
New York
Company Name:
MINNA Goods LLC Impact Area:
Arts, Entertainment & Design
Company Type:
Certified B Corporation
Employment:
Full-time
Salary and Benefits:
$68,000-$85,000
Industry:
Retail
Location
State / Province:
New York
City:
Germantown
Description
The Marketing & Ecommerce Manager will lead the growth and success of MINNA’s ecommerce marketing efforts as well as support drive to retail efforts, partnering closely with the rest of the leadership team. In this role, you will provide leadership, communicate strategic direction and direct the activities of the ecommerce and consumer marketing team. Additionally, you will be responsible for developing the strategy and execution to create a best-in-class consumer experience. This includes customer acquisition, conversion, retention and customer satisfaction across all consumer touch points. The Marketing & Ecommerce Manager is the perfect mix of art and science in their abilities, instincts, and execution. You have a gut for great creative and mind for strategy, execution, and measurement. You will take a leadership role in building a best-in-class consumer experience across the MINNA ecosystem.
General Responsibilities
Strategy & Analysis
- Work closely with CEO to develop and execute a global marketing strategy
- Build a scalable marketing budget and plan for smart growth while expanding channel mix, and improving key customer KPI’s and overall profitability
- Build and lead reporting and analytics across all channels and own the performance of all relevant KPIs (LTV, CAC, contribution margin, channel CPAs, retention cohorts, customer churn feedback, return rates, etc.)
- Execute and scale an acquisition strategy through both online and offline marketing channels including search engine marketing (SEM), Direct Mail, Paid Social, search engine optimization (SEO), external partnerships and other direct marketing programs.
- Report and analyze channel and campaign performance real-time, daily, weekly and monthly basis; develop insights and make recommendations for action and opportunities.
Content
- Develop and manage the company’s email marketing program to maximize results through segmentation, cadence, offer and design.
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence on all existing and new platform
- Manage external partners to optimize and expand upon existing marketing campaigns.
- Manage and contribute to content marketing as a support to other channels
- Collaborate with internal and external teams to optimize outreach and user experience in-store and online including graphic design, web creators, and PR
Leadership & Execution
- Lead on human resource objectives for recruiting, selecting, orienting, training, assigning, scheduling, and coaching employees including reviews and compensation
Skills Knowledge and Expertise
+ 4-6 years managing an ecommerce business and digital marketing
+ Experience within the artisan sectors a plus
+ Experience within the home decor space
+ Experience within the artisan sectors a plus
+ Experience within the home decor space
+ 3+ years managing a team
+ Shopify, Klaviyo, and Google Analytics experience
+ Strong communication and interpersonal skills
+ Self-motivated, comfortable making decisions
+ Team player with a strong work ethic
+ Understanding and ease using gender-inclusive language
+ Committed to anti-racism work
+ Ideally able to report to our studio in Germantown, NY most days or visit monthly if based remotely
+ Shopify, Klaviyo, and Google Analytics experience
+ Strong communication and interpersonal skills
+ Self-motivated, comfortable making decisions
+ Team player with a strong work ethic
+ Understanding and ease using gender-inclusive language
+ Committed to anti-racism work
+ Ideally able to report to our studio in Germantown, NY most days or visit monthly if based remotely
Physical Demands
No physical demands are required of this position.
Collaborates with
CEO, Design, Retail Manager, and Sales Associates
Direct Reports
No current direct reports, but will build a team.
Benefits
- Employer subsidized Health Insurance, Vision, Dental
- Paid Time Off
- Paid Sick Leave
- Paid Holidays
- 401k
- Stipend for professional development
- 50% discount on MINNA products + 20% discount on resale goods
About MINNA
MINNA is a tight-knit team of artists, creators, and thinkers based in Hudson, NY and Germantown, NY. We are a queer woman-owned and majority queer or woman operated business, which informs our approach to just about everything we do. Recently B Corp certified, we believe in creating beautiful, ethically-made products and using business to do good. We produce handmade homegoods in collaboration with artisans in Mexico, Guatemala, Peru, Uruguay, and Bolivia. We have a storefront in Hudson, NY, a studio in Germantown, NY, robust wholesale and trade programs, and a growing e-commerce business.
Equity + Inclusion
As an equal opportunity employer, we are committed to building an inclusive work environment and company culture. We prohibit discrimination and harassment of any kind and are actively participating in anti-racist work, as individuals, and as a company. We recognize and acknowledge the ways in which we have benefitted from systemic inequity. We strive to create an environment that is built on equity and is supportive, safe, and flexible.
Equity + Inclusion
As an equal opportunity employer, we are committed to building an inclusive work environment and company culture. We prohibit discrimination and harassment of any kind and are actively participating in anti-racist work, as individuals, and as a company. We recognize and acknowledge the ways in which we have benefitted from systemic inequity. We strive to create an environment that is built on equity and is supportive, safe, and flexible.
654 days ago
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