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Content Associate job

Casper jobs
Company Type:  Certified B Corporation
Industry:  Other/Not Classified
Employment:  Full-time
Impact Area:  Quality of Life
Company Name:  Casper
Country:  United States


Looking for a job to get you out of bed?

At Casper, we believe that better sleep makes for better living.  We design products and experiences to help you dream your way to a better life!

We are seeking a Content Associate to join the Casper Communications team. This person will be based at our HQ in New York and report to the Director of Content. They’ll have the opportunity to help shape and implement a successful content strategy that supports brand reputation, engagement, and awareness. Our ideal candidate is a phenomenal writer, a gifted storyteller, and internet obsessive. This job is a blend of content creation and coordination, blogger relations, editorial production, and copywriting.

Casper ( is a global sleep company that launched in 2014 with an obsessively engineered, outrageously comfortable mattress sold directly to consumers. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest-growing consumer brands of all time, and its product line has expanded to include sheets, pillows, a matching foundation, and a dog mattress. Casper was named one of Fast Company's 50 Most Innovative Companies in 2017, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions.

We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.

When you’re not catching zzz’s, this is what you’ll do

  • Help execute Casper’s content strategy

  • Conceptualize and produce exceptional stories, landing pages, and scripts that drive brand and product awareness

  • Work collaboratively with PR, brand engagement, social media, and SEO team members to execute additional tactics, including producing bylined articles, additional video scripts, and social media posts for various channels

  • Come up with content ideas, strategies, and tactics that help propel Casper

  • Contribute to search engine optimization (SEO) and search engine marketing (SEM) initiatives by building a blogger outreach program, including brainstorming topics, developing databases, writing copy, conducting outreach, and tracking results

Our dream candidate has...

  • 2-5 years of experience in content marketing, copywriting, journalism, or a similar field

  • Superior written communication skills

  • A strong sense of humor

  • In-depth knowledge of social media best practices and the digital landscape

  • Organized and detail oriented

  • Ability to learn (and help punctuate) Casper’s voice and style

  • Creative and full of new ideas

  • Passion for Casper’s mission to improve the way the world sleeps

  • Experience with SEO, link building, and tracking tools

  • An interest in visual communication and design

The syrup on your waffles

  • Salary to pay your bills, a potential bonus for some splurging, and equity so that you’re part of the Casper family.

  • Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles...).

  • 401K program so you can still spend money later in life.

  • Extra cash incentives for being healthy and fit (we actually give you money to track your sleep!).

  • Unlimited vacation policy.  If you need time off just take it; we trust you!

  • Bi-weekly catered lunches to catch up with your teammates.

  • Free snacks and coffee, including a huge breakfast selection (10 types of cereal anyone?)

  • Nap pods, for those days when you stayed out a little too late...

  • A full gifted bed set when you join (mattress, sheets, pillows, the works)!

If you dream about this stuff this job is probably right for you.  We look forward to learning more about you, but if you’re feeling sleepy, take a nap before applying!


ref: (SB_6032)
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