Consumer Insights Analyst job
Company Name:Seventh Generation
Certified B Corporation
As the Consumer Insights Analyst, you will focus on consumer research to support the development and launch of Seventh Generation products into new categories and segments. You will develop research plans, utilize both innovative and best-in-class research methodologies, and analyze and translate data from a variety of sources into insights to help build disruptive marketing plans for new product launches. The ideal candidate will have experience in CPG research methods, the ability to synthesize data to tell a compelling story, and will be an advocate for consumers. PRIMARY JOB DUTIES Manage details of research projects, including learning plans that align business questions to research objectives, designing research methodology, developing questionnaires and discussion guides, coordinating research stimuli, analyzing research and reporting on findings. Develop methodologies and execute consumer insights projects with an understanding of an array of techniques across proposition development – from insights and product ideation methods to pricing, communications and in-market evaluation. This will require experience in both innovative techniques that will lead to deeper and more unique insights on proposition development, as well as best-in-class methodologies in measurement and proposition sizing. Activities include, but are not limited to, ideation sessions, concept testing, product optimization studies, product positioning studies, communications exploratory, copy testing, price elasticity, pack tests, consumer segmentation, brand health & equity, brand stretch studies and various qualitative techniques, including ethnography. Conduct thorough and careful analysis of data, gather critical information, and effectively prioritize tasks and projects to deliver quality solutions. Communicate insights from research through reports and presentations to ensure clear understanding of information. Ensure the integrity and correct interpretation of all CMI information. Mine internal/external and primary/secondary sources of data and trends to create insights and to work collaboratively with the broader CMI, Marketing and other cross functional teams to turn those insights into business building plans.
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