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Sales Manager of Award Winning B Corporation job in Costa Mesa

Simply Straws jobs
California (CA), Costa Mesa
Company Type:  Certified B Corporation
Industry:  Consumer Packaged Goods Manufacturing
Job Type:  Sales
Employment:  Full-time
Impact Area:  Environmental Sustainability
Company Name:  Simply Straws

Country:  United States
State / Province:  California (CA)
City:  Costa Mesa
Zip / Postal Code:  92627


National Sales Manager of Award Winning B Corporation


Job Description

Simply Straws is in search of a Regional Sales Manager to join the team in Costa Mesa, CA. 

A California crafted, family founded, award winning B Corporation reusable glass drinking straw company, based in Costa Mesa, CA.

We are an alternative to the common plastic straw. We have been hand crafting glass straws since 2012 in beautiful Costa Mesa, CA. Our products are reusable, sustainable, durable, biodegradable and handmade with intention in California. We use non-toxic colored dyes, bpa free materials, fair-trade organic hemp, flax, and cotton straw sleeves, among other earth conscious materials.

As an award winning B Corporation and family founded business, it is our mission to offset the plastic straw epidemic by educating and exciting our communities about the raw effects of plastic straws and how to adversely change the trajectory (mindset) by simply saying NO to plastic and YES to glass. #stopsucking (Adrian Greniers campaign with his NPO Lonely Whale, whom we have a deep relationship with).

We are passionately committed to building a brighter future for everyone by leaving the world a better place, sip by sip, and we’d like you to join us on this journey. Your support will counteract over 30,000 disposable plastic straws in your lifetime!  We are on the brink of hyper growth and are looking for a very motivated and commited manager.


Seeking an experienced and results-driven salesperson to join our energetic team. The individual in this role would provide appropriate product solutions for our customers and nurture them through our purchase flow from start to finish.  Responsible for strategically planning and creating a team of regional sales reps and brokers across the USA that work directly with retailers. Will also manage key retailer relationships and develop opportunities to increase sales nationwide.


•Develop, implement and achieve strategic sales plans, strategies, objectives, policies and procedures that conform to company’s revenue goals and strategic initiatives 

•Evaluate product marketability in terms of customer needs. 

•Maintain an up-to-date understanding of the company’s teas and industry trends. 

•Work within T&E and promotional budget guidelines to build sales. 

•Develop and implement strategic sales plans to achieve corporate goals.

•Direct sales forecasting activities and sets performance goals accordingly.

•Rely on extensive experience and judgment to plan and accomplish goals

•Track sales performance against objectives and informs management of results

•May manage relationships with key customers

•Direct staffing, training and performance evaluations to develop and control sales program.

•Lead and direct the work of regional sales managers and key customers on sales and advertising techniques.

•Integrate and coordinate lines of business with other departments including customer service, finance, and marketing

•Assign sales territory to regional sales managers.

•Represent company at tradeshows.

•Demonstrate expertise in a variety of the field’s concepts, practices, and procedures. 

•Deliver sales presentations to key customers while maintaining relationships and negotiating and closing deals.

•Prepare quarterly sales reports showing sales volume, potential sales, and areas of proposed client base expansion for the Strategic Leadership TEAm.

•Motivate and energize the sales regionals to make proactive decisions in all their communications.

•Assess the competitive landscape and institute changes to the sales program in response to competitors’ changes.

•Coordinate liaison between sales department and other sales related units.

•Perform a variety of tasks


New Business Development: 

•Identify and pursue retailers and hospitality industry to build sales in order to meet the strategic goals set annually.  

•Develop sales proposals for potential customers. 

•Build and deliver effective presentations to sales reps/brokers/customers. 


Sales Management: 

•Built + Direct Regional Sales Managers that manage and oversee a network of independent sales reps/brokers. 

•Develop sales strategies and new-item initiatives for accounts. 

•Establish and maintain working relationship with key customers and national retailers 

•Determine customer satisfaction with products 

•Build + Work with regional sales managers, broker principals and reps in marketplace nationwide. 



•At least 10 years of experience in the field

•A minimum of 5 years gourmet, natural or specialty food sales 

•A minimum of 5 years broker management experience. 

•A minimum of 5 years conventional distribution experience.

•A minimum of 5 years in a management position leading a team of employees.

•Works from company’s Costa Mesa, CA office and 1 day at home office per week.


•A proven track record of sales achievement in an upscale industry with a specialty brand sold direct. 

• PreferablyA network of brokers, reps and potiential business developement relationship for anything eco straws

•Beverage, groceries or relevant retailing experience or natural and specialty retail experience strongly preferred 

•Proficiency with MS Office Suite or comparable, with demonstrated mastery of using PowerPoint to create effective sales presentations as well as Excel for data analysis 

•Excellent Communication skills (verbal and written) including for use in public speaking and presenting to large groups.

•Experience using consumer insights, decision trees and syndicated data to tell impactful sales stories 

•Successful implementation of a CRM system and strategy 

•A wide degree of creativity and latitude is expected.

•Strong analytical and tactical skills 

•Exceptional organizational skills 

•1P Experience with Amazon



•Proactive and self-motivated 

•Highly adaptable



•Advocate of our brand 

•Customer focused


•Loves sipping straws



Awesome company culture, company with a cause, the current team is amazing, office is an enhancing work environment in the heart of Costa Mesa, close to the beach with great places to eat.

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