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Marketing Coordinator job in Charlottetown

Upstreet Craft Brewing jobs
Prince Edward Island, Charlottetown
Company Type:  Certified B Corporation
Industry:  Food & Beverage Production
Job Type:  Marketing
Employment:  Full-time
Impact Area:  Food & Nutrition
Company Name:  Upstreet Craft Brewing

Country:  Canada
State / Province:  Prince Edward Island
City:  Charlottetown
Zip / Postal Code:  C1A 2V6


Marketing Coordinator

Upstreet Craft Brewery, C1A 2V6


You have a passion for creative design and for creating content through photography, videography, and graphic design. You’re searching for an opportunity that will let you embrace your passion and use your skills while building a meaningful career in marketing.


We’re Upstreet Craft Brewery. You’ve been looking for us, and we’ve been looking for you too.


In business for almost three years, Upstreet Craft Brewery is a leader in the community of Charlottetown. We’re the first business in PEI to become a B-Corp, which means we`re part of a global movement of leaders that find innovative ways to use business as a force for good. We meet the highest standards of excellence through community involvement, constant growth within our team, and of course our beer!


Now we’re looking for a Marketing Coordinator to be a part of our success story, someone who can build our brand, ideas, and our community. We’re hoping this is you.


Marketing Coordinator


Your goal in this position is simple – use your love and knowledge of marketing to spread our brand awareness and improve our community presence.


You’ll play an integral role on our team as you develop and execute marketing plans and strategies. You’ll be involved in creating social media content, developing and coordinating campaigns, and planning community events, and producing photographic and video web content.


No matter the medium – blogs, videos, photos, or testimonials – you’ll make sure we get our message across. You’ll take ownership of your projects, and execute flawlessly.


You’re a social media enthusiast, with an aptitude for understanding analytics. You understand that social media and consistency is a key component in building brand awareness. You’ll create new social media content daily and post on various platforms such as Twitter, Facebook, and Instagram.


You have a great attitude and are highly organized. You’re dynamic, and someone who works well in a team but also an independent thinker. You’re creative, strategic, and extremely comfortable living in the digital world.

Here, the diversity of your experience is an asset. Whichever industry you come from doesn’t matter to us, what matters to us is the quality of your work and your contribution as a team member.


Practically speaking, you will:


  • Create new content for web, print, promotional, and social media needs

  • Photograph products, events, and supplementary shots for campaigns

  • Plan, film, and edit informative and entertaining video content for social media and our website

  • Write and manage communications and promotional materials with press and other media

  • Plan & oversee the development of digital/video content for sharing on all social media platforms

  • Work with community groups to establish promotional partnerships

  • Plan, execute and host community events that reinforce Upstreet’s brand and presence in the community

  • Working with production team for rollouts and schedules

  • Update the company website, as well as other marketing and promotional material as needed

To succeed in this role, you’ll have excellent:


  • Technical skills – you’re great with a wide range of programs such as Adobe Photoshop, Final Cut Pro, and Lightroom.

  • Creativity – you have a knack for creating unique content that promotes the company’s vision, through photography and videography.

  • Organizational skills – you’re a pro at planning. You understand that productivity is all about efficiency and time management, and you always get the most out of your day.

  • Interpersonal skills – you’re great with people and work well in teams. You communicate your ideas effectively and implement feedback from others well.


Working @ Upstreet Craft Brewery


This is a full-time permanent position working Monday to Friday, and some occasional weekend and evenings. We offer an attractive salary commensurate with experience, and a full benefits package and vacation.


We love to have fun together as a team and participate in events like block parties, community events, summer parties, and more.

We’re growing quickly, and we’re looking for people who want to join the ride and grow with us. You’ll have the opportunity to take on new challenges, and grow your role as we grow.


We like to call this place home, and we hope you will too.




  • Experience working in a marketing role

  • Content writing experience, e.g., blog posts, web content, marketing materials, newsletters

  • Experience with graphic design

  • Experience with photography

  • Experience working with social media (Facebook/Twitter/LinkedIn/Pinterest/Instagram)

  • Experience using video editing software such as Final Cut Pro or iMovie (asset)

  • Post-secondary degree or diploma in marketing


Please include a creatively written cover letter or link to your portfolio, that demonstrates your written communication skills



How to Apply


Our online application will give you the option to apply for this role as a complete person – not just a resume. The application will assess your qualifications, personality traits, and workplace preferences, and should take 10 to 15 minutes to complete. After submitting, you'll receive an email inviting you to log in and view your assessment results.


We value diversity and inclusion and encourage all qualified people to apply. If we can make this easier through accommodation in the recruitment process, please contact us using the “Help” button


We will review applications, with priority given to those who have completed the assessment, and look forward to hearing from you.

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