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Digital Marketer job in Fitzroy

Bellroy jobs
Company Type:  Certified B Corporation
Industry:  Retail
Job Type:  Marketing
Experience:  Experienced (Non-Manager)
Employment:  Full-time
Impact Area:  Animal Welfare
Environmental Sustainability
Company Name:  Bellroy

Country:  Australia
City:  Fitzroy
Zip / Postal Code:  3065
Fitzroy VIC 3065, Australia (Show on map)


Are you a curious and analytical digital marketer keen to help drive Bellroy’s advertising and marketing programs with big ideas and measured impact?


At Bellroy, we believe in balance. Art + science. Design + data. Intuition + technology. We are proud of the products we put out into the world, and like to know that they are being supported as best they can by all parts of the business. As our Digital Marketer, you’d be responsible for managing our digital advertising program (and our Digital Advertising Mechanic), guiding the strategy around our email marketing and getting our affiliate program off the ground. You’ll work to understand the Bellroy customer and design digital marketing initiatives to suit. You’ll collaborate with our marketing, online sales and creative teams, to facilitate content creation, align creative campaigns with marketing activity and promote changes to and our digital marketplaces that are likely to increase sales.

If you bring your curious, analytical and insightful brain to help us, we’ll offer a world-class team to bounce off, the tools you need to do your thing, and the support you need to flourish.


You’re as thirsty for knowledge as you are for water. You love breaking ideas down in your mind, challenging the status quo and attacking a concept from multiple angles and all perspectives. You’re curious and imaginative, but you don’t let thoughts linger in the air – you’re also decisive and determined. You love to think big and brainstorm different ways to reach a goal; and you tend to believe that, with some smarts, good processes and a bit of elbow grease, many great things are possible.

You have some experience in the areas of digital advertising and digital marketing. You might have a qualification in marketing, or perhaps psychology. Or you’re just super interested in those things and have done a fair bit of unofficial learning along the way. Considering customer insights and human behaviour comes naturally to you – you wouldn’t even call that a job; it’s just what happens in your brain. You consider yourself a creative thinker, with the logic to back it up, and the fortitude to push for the right kind of action. The “right kind” to you is probably measured by how much it will inform and motivate our customers to engage or buy. Because analytical and data-driven thinking sit in your top pocket, peering into every idea you generate, and decision you make. It’s a pretty interesting place, your brain. And we’d love to meet it (and you).


  • Ability to create a plan, execute it and then measure its success.
  • Confidence creating and navigating spreadsheets.
  • Solid knowledge of at least one website analytics suite (Google Analytics, Adobe Analytics, Kissmetrics, etc).
  • Experience setting up and optimizing Google Adwords campaigns.
  • Ability to stay on top of the latest trends and best practices in online marketing and measurement.
  • Experience with A/B and multivariate experiments.
  • Experience in optimising landing pages and conversion funnels.


This is a full-time role based in our Fitzroy office.


Have a good look around our website, read Our Story page and get a feel for who we are. If you think you’d be a good fit, visit this link: or check out the careers page on and provide us with your cover letter, resume and answers to the questions below (please write no more than 200 words for each answer): 

  1. Tell us about the changes you’ve seen happen in online marketing and measurement over the past 12 months. Which of the changes might be most important to Bellroy?
  2. Describe an A/B test that you’ve run in a digital marketing context. What were the three most important factors to consider in implementing the test? How did you make sure they were included in the test?
  3. Describe a target audience that you’ve tried to engage with in the past. What ideas / models / concepts did you use to understand and describe that group?
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