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Manager, Brand Marketing job

Allbirds, Inc. jobs
Company Type:  Certified B Corporation
Industry:  Other/Not Classified
Employment:  Full-time
Impact Area:  Quality of Life
Company Name:  Allbirds, Inc.
Country:  United States


San Francisco, CA | Marketing Team | Reports to the Senior Manager, Brand Marketing

Who is Allbirds?

At Allbirds, we’re on a mission to prove that comfort, good design and sustainability don’t have to be mutually exclusive. We are dedicated to making the most sustainable footwear we can using premium natural materials, designed for life’s everyday adventures. Our commitment to making better shoes in a better way is fueled by a belief that the shoe industry needs to focus less on flash and more on thoughtfulness. With funding from the leading venture capitalists in consumer products, and the founding CEOs of some of the greatest e-commerce businesses in recent history, our desire to shake up the footwear industry is off to a great start. In fact, TIME already called our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.

Where do we need help?

We have all the makings of a world-class brand – beautifully designed products that exceed customer expectations, a genuine origin story, passionate founders, product innovation rooted in the use of natural materials, and a loyal group of evangelists who believe in our mission.

Now we’re looking for a Brand Manager to support the development and delivery of highly engaging, innovative marketing programs that achieve our business objectives and ultimately build our brand equity.

What does the job entail?

  • Support the integrated deployment of strategic marketing programs across advertising, digital, social, events, paid media, PR, influencer engagement and in-store activation - ensuring a cohesive execution across channels

  • Build and maintain close collaboration with internal and external creative partners to ensure delivery of creative ideas that are brand-right and industry-leading and executed in a timely fashion

  • Support delivery of strategic media plans to support key initiatives through successful management of publishers and external agency partners

  • Possess a deep understanding of our core consumers, and collaborate with teammates to execute opportunities that increase our relevance through new brand partnerships, event integrations, influencer relationships and other cultural connections

  • Routinely share program results, industry trends and creative inspiration with the rest of the team to help keep them consumer-obsessed and results-oriented

What are we looking for?

  • Bachelor’s degree

  • 3-5 years of brand marketing experience, preferably with a lifestyle or apparel brand

  • Proven track record managing multiple streams of work - from brief through creative development to execution - and is a stickler for details and deadlines

  • Experience working with external agencies is a plus

  • Must be a strong collaborator, solutions-orientated, effective communicator – both verbal & written

  • Entrepreneurial, self-starter and resourceful – someone who will thrive in a highly dynamic, fast-paced environment

  • Possesses a genuine love of pop culture and brand storytelling

What can we offer?

  • Competitive salary + equity

  • Health insurance

  • Fitness benefits

  • 401k retirement savings plan

  • Paid parental leave

  • Free shoes

ref: (SB_7810)
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