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Director of DTC Planning job

Eileen Fisher jobs
Company Type:  Certified B Corporation
Industry:  Biotechnology/Pharmaceuticals
Employment:  Full-time
Impact Area:  Quality of Life
Company Name:  Eileen Fisher
Country:  United States


EF Manifesto
We make clothes. Simple, well-crafted clothes. We believe in great design. That great design takes time. We make work a place of purpose. Where what you give is as important as what you get. Work is most fulfilling when it is meaningful to you. When your life’s purpose intersects with your work life’s purpose.
We make life the center of business. We do business differently. Purposefully. Consciously. Profit is important. It sustains us. But doing business purposefully takes more than profit. It takes new ideas, new practices. This is business as a movement.
Job Profile: 
This position will report directly into the Vice President Omni Planning to oversee and lead the Eileen Fisher Full Price Retail Stores and Digital Planning process. Develop annual, seasonal and monthly fiscal plans that tie to the company budget. Create product plans for optimal assortments reflecting the purest expression of the brand in partnership with the Buying team. Provide strategic guidance of the in-season business management to maximize sales and margin achievement; identify opportunities to drive business. The Direct to Consumer Planning Lead will provide leadership and guidance to the Full Price Retail Planner, Allocator and Digital Planner in creating effective partnerships with Buyers to develop strategies and drive business. The Direct to Consumer Planning Lead will guide and mentor a team of 3 planners/allocators.
Primary Roles & Responsibilities:

Financial Planning:

Create annual fiscal plans for Full Price Retail and Digital – annual, seasonal, monthly level and location level planning
Oversee the fiscal planning and monthly re-forecasting process with the DTC business partner
Present Monthly Business Review highlights for DTC (Full Price Stores and Digital channel) – identifying risks and opportunities
Manage OTB, profitability and monitor inventory levels
Partner to develop margin, seasonal launch and markdown plans with the DTC business team


Assortment Planning:

Prepare and coordinate with DTC hindsight analysis to inform the upcoming season strategy (include Full Price Store and Digital performance, store management feedback, emerging trends, opportunities)
Oversee product plans (category, lifestyle, class plans) that tie to the financial targets
Align with Merchant team on creating specific assortment plans that support EF’s brand vision and achieves account financial goals – provide analysis and recommendation for cluster/store profiling plans
Work closely with Global Planning Lead on CAP Creation ensuring DTC needs are met.


In-Season Analysis:

Manage OTB’s, actualizing and re-forecasting with recommendations to mitigate risk and maximize opportunities
Oversee the Monthly Business Review (MBR) and report action plans to mitigate risks and maximize opportunities
Plan and monitor stock levels of key items and System replenishment program to optimize sales and sell thru performance
Oversee allocation plan to fil in and reorder based on product performance at store location level
Provide guidance on markdown budget and optimal spend to liquidate inventory
Lead standardizing reporting and analysis for Direct to Consumer channel to include OTB, sales/stock location, product performance and market share

ref: (SB_8027)
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