Planner, DTC Digital job
|Company Type:||Certified B Corporation|
|Impact Area:||Quality of Life|
|Company Name:|| Eileen Fisher|
We make clothes. Simple, well-crafted clothes. We believe in great design. That great design takes time. We make work a place of purpose. Where what you give is as important as what you get. Work is most fulfilling when it is meaningful to you. When your life’s purpose intersects with your work life’s purpose.
We make life the center of business. We do business differently. Purposefully. Consciously. Profit is important. It sustains us. But doing business purposefully takes more than profit. It takes new ideas, new practices. This is business as a movement.
This position will report directly into the Director of DTC planning to lead the Eileen Fisher Digital Planning process. Develop annual, seasonal and monthly fiscal plans that tie to the company financial and marketing budget. Create product plans for optimal assortments reflecting the purest expression of the brand in partnership with the Buying team. Provide strategic guidance of the in-season business management to maximize sales and margin achievement; identify opportunities to drive business. The Planner will create effective partnerships with Buyers and Store Planners to develop strategies and drive business.
Primary Roles & Responsibilities:
Create annual fiscal plans for Full Price Retail and Digital – annual, seasonal, monthly level and location level planning
Conduct the fiscal planning and monthly re-forecasting process with the DTC business partner
Prepare Monthly Business Review highlights for DTC Digital Channel – identifying risks and opportunities
Manage OTB, profitability and monitor inventory levels
Partner to develop margin, seasonal launch and markdown plans with the DTC business team
Prepare and coordinate with DTC hindsight analysis to inform the upcoming season strategy (include Digital performance, CRM data and analytics, emerging trends, opportunities)
Develop product plans (category, lifestyle, class plans) that tie to the financial targets
Align with Merchant team on creating specific assortment plans that support EF’s brand vision and achieves account financial goals – provide analysis and recommendation for cluster/store profiling plans
Work closely with Global Planning Lead on CAP Creation ensuring DTC needs are met.
Manage OTB’s, actualizing and re-forecasting with recommendations to mitigate risk and maximize opportunities
Plan and monitor stock levels of key items and System replenishment program to optimize sales and sell thru performance
Oversee allocation plan to fill in and reorder based on product performance
Provide guidance on markdown budget and optimal spend to liquidate inventory