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Brand Manager (Beauty) job in Los Angeles

Vacancy has expired

Honest Company jobs
California (CA), Los Angeles
Company Type:  Verified B Impact Assessment
Industry:  Retail
Employment:  Full-time
Impact Area:  Quality of Life
Company Name:  Honest Company

Country:  United States
State / Province:  California (CA)
City:  Los Angeles


We’ve kicked off the search for a Brand Manager who will lead the development of the brand positioning and assortment architecture for Honest Beauty, which encompasses our haircare, skincare and color cosmetics verticals. You will lead the life cycle brand vision including product research and ideation, go-to-market launch campaigns, continued vertical growth and development, and ongoing consumer research and analysis.

What you’ll do:

  • Manage new product development from concept to launch in our Honest Beauty verticals

  • Drive sustainable market share and profitable growth, based on in-depth competitive landscape and consumer insights

  • Partner with the product development team to lead the innovation strategy and product development for full size, sample size, set and seasonal products

  • Lead the vision for competitive product positioning to continually reinforce point of difference including assortment architecture, pricing and innovation pipeline

  • Assist in development of category and product playbook including communication dossier, advertising guidelines, features and benefits (functional, technical and emotional), reason to believe, education priorities and competitive positioning

  • Lead the product and ingredient storytelling to amplify brand desirability and differentiation vs mass and prestige competition

  • Lead action planning and go-to-market strategies for new product launches

  • Develop and ensure execution of brand marketing and 360 degree marketing support calendar based on 12-month launch window

  • Develop trade marketing and promotional marketing tools including sampling, sets, GWP, displays and other consumer elements

  • Ensure executive and retailer buy-in along the new product development path

You’ll love this job if you’re:

  • A critical thinker. Lead project management with impeccable attention to detail

  • Adaptable and ambitious. You will enthusiastically take on other assignments as needed to support your team!

  • Highly organized. You can work in a high-pressure environment with multiple projects, being able to dovetail high priority projects

  • Strong leader. Exhibit initiative and sense of urgency to drive to execution against goals, including on time launches and minimal variance vs. budget

What you’ll need:

  • Bachelor’s degree

  • 4+ years of experience in brand management, global marketing, or management consulting for a reputable CPG brand

  • Proven track record of building intelligent, data-driven, profit generating strategies

  • Proven track record of configuring, concepting and altering consumer product portfolios

  • Experience working with retail (food, drug, mass, specialty) and eCommerce partners

  • Expert knowledge of communicating features, benefits and values to consumers

  • Team player with experience working with and leading cross-functional teams in a fast-paced, agile environment

Bonus points for:

  • MBA or similar degree

  • Experience in the beauty/cosmetics space with knowledge of the haircare, skincare, and color cosmetics categories

ref: (SB_9405)
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