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Social Media Specialist job in Rohnert Park

Traditional Medicinals jobs
California (CA), Rohnert Park
Company Type:  Certified B Corporation
Industry:  Consumer Packaged Goods Manufacturing
Job Type:  Marketing
Employment:  Full-time
Impact Area:  Health & Wellness
Company Name:  Traditional Medicinals

Country:  United States
State / Province:  California (CA)
City:  Rohnert Park
Zip / Postal Code:  94928


Social Media Specialist

 Reports to: Director of Marketing  


The Opportunity for the Social Media Manager

We’re looking for a talented and enthusiastic person to join our team and help drive our community building efforts as an important face of the Traditional Medicinals brand to consumers. Traditional Medicinals has a large and growing social media community, including a 1,700,000 Facebook fans and 110,000 Instagram followers and a desire to have a stronger Pinterest and LinkedIn presence.  We need an internal resource to interact with, nurture and grow these communities, providing content recommendations and coordinating copy/image development and publishing.   The Plant Power Journal is a driving content marketing force that we support across social and use to reach out to new consumers.   Under the direction of the Director of Marketing, the candidate selected for this position will play an important role as the voice of the TM brand to a large, engaged and growing consumer base.



  • Social media community development (70%)

    • Nurture and grow our existing Facebook, Instagram, Pinterest, Twitter and LinkedIn communities

    • Work with marketing team and agency to devise social media content plan, develop social content, then post, monitor and evaluate

      • Lead development of educational and engaging monthly social media calendars

      • Contribute to review / development of monthly social ad plan

    • Creatively execute established social media strategies and recommend strategic evolution as needed

    • Moderate and respond to fan posts as needed

    • Work with marketing team and agencies to evaluate opportunities for the brand in other social channels

    • Become an expert in and champion for TM’s unique brand voice

    • Ensure content is in compliance with DSHEA

    • Serve as the expert voice on the team for social media developments, changes in tools.  Provide thought leadership to the team

    • Establish connections with social media companies

    • Analyze social media performance and recommend changes for optimization

    • Publish a quarterly presentation to the company on consumer interactions


  • Plant Power Journal content marketing plan, coordination and execution (30%)

    • Support Director on the development of a content plan, identifying articles, recipes, and relevant stories, in partnership with marketing team and agency

    • Coordinate Plant Power Journal content development and manage communications between Marketing, R&D, L&R and agency

    • Manage and coordinate photoshoots

    • Author Plant Power Journal articles

    • Translate articles into social media posts / ads




  • 2+ years’ experience in social media and community management, preferably with large, active communities. Broad experience including social advertising, content development, community management

  • Experience in content marketing / brand publishing, from strategy through to execution. Familiarity with pre-production planning and print shoots

  • Knowledge and use of social media communications platforms such as Facebook, Pinterest, Twitter, Instagram, and monitoring platforms such as Sprout Social

  • Proficient in developing, executing, tracking and gleaning insight from consumer interaction and social media metrics, i.e. advertising, page views, community activity, and offline activity

  • Strong writing, communication and story-telling skills. Copywriting experience a plus

  • Exceptional attention to detail

  • Positive attitude, able to make satisfied and unsatisfied consumers think, “I’m glad I contacted them!”

  • An ambition to connect people to the power of plants; we’re looking for a plant person, someone who understands the world of plants and people who love them

  • As needed, flexibility to monitor social media on evenings and weekends



We offer a competative compensation rate, PTO, cash bonus and profit sharing and health benefits.  Plus a healthy, supportive, mission driven work environment!

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