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Product Marketing Manager, Pilot Programs job

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Techstars jobs
Company Type:  Certified B Corporation
Industry:  Business Services - Other
Employment:  Other
Impact Area:  Entrepreneurship
Company Name:  Techstars
Country:  United States


Product Marketing Manager, Pilot Programs

As the Product Marketing Manager for pilot programs at Techstars, you will be responsible for defining,  building, testing, executing and launching new Techstars services.  In this role, you will need to work closely with internal business stakeholders including product marketing, engineering, Managing Directors, and other various stakeholders to ensure we build new  services targeted at corporate partners that help drive incremental value for Techstars and our partners.


The Product Marketing Manager will report to the Director of Product Marketing and will drive pilot program strategy including alignment of new services with the Techstars mission as well as messaging, positioning, packaging, training, and launching pilot products when ready.


We are looking for a person who is an excellent problem solver and communicator, is highly engaged, can develop and also execute against a project plan, and is able to build and manage strategic relationships with corporate partners.  Experience with product development methodologies and innovation strategies is plus.


Duties and Responsibilities


  • Own and manage the pilot phase of new product development for all new Techstars programs including building, documenting, testing and iterating throughout the pilot phase.

  • Hire and manage resources to drive the successful execution of all new pilot programs.

  • Frequent travel to customer location for any new programs to help with program goal identification, relationship building, and execution of pilot program.

  • Own and manage customer relationships throughout pilot phase and gather feedback for product refinement.

  • Create and own product specifications, charters and phase gates for new product development.

  • Develop new product materials and processes including product playbooks, operational materials, and marketing collateral to help scale future programs. Work with marketing team to ensure all materials are aligned with company messaging.

  • Assist with market launch planning and company readiness for new program offerings including cross-functional launch plan coordination, content creation efforts, market launch timing, and external communication planning.

  • Bringing insights from the execution and customer experience back into the product development process

  • Assist with training of Techstars sales and marketing teams on how to effectively position and sell new and existing programs including program value propositions, proof points, and lessons learned from pilot phase.

  • Be the voice of the customer and the market. Develop strategies for gathering and communicating customer and market data to help steer Techstars programs and go-to-market strategies.




  • 6+ years product development, product management, product marketing experience -  high-tech environment preferred

  • Knowledge of early product development and innovation concepts

  • Strong project management, leadership and customer satisfaction experience

  • Bachelor’s degree in business or marketing (advanced degree a plus)

  • Strong interest in the discourse around technology, startups, entrepreneurship, and venture capital

  • Extremely driven and self-motivated, comfortable with autonomy and driving initiatives

  • People-oriented, adaptable, and creative

  • Strong written and verbal communication skills

  • Experience leading cross-functional teams and projects

  • Ability to operate in a strategic capacity with limited supervision

  • Excellent people, management and organizational skills to interact with customers as well as staff, colleagues and cross-functional teams

  • Must be flexible and able to manage multiple projects and personalities at all times

  • Frequent domestic and international travel will be required


Perks and Compensation

  • Competitive salary commensurate with experience

  • Complete benefit package including profit sharing, health insurance, dental insurance, vision insurance, life insurance, paid leave, and paid holidays

  • Travel as it relates to position responsibilities

  • Deep exposure to Techstars’ network of 5000+ top caliber entrepreneurs, investors, mentors and corporations


Techstars is excited to add a Pilot Program Product Manager to our team to help us drive the development and roll out of new Techstars services. If you’re interested, we’d love to have a conversation with you about the position.


About Techstars

Techstars is the worldwide network that helps entrepreneurs succeed. Through the Techstars Worldwide Entrepreneur Network, founders and their teams connect with other entrepreneurs, experts, mentors, alumni, investors, community leaders, and corporate partners who will help their companies grow.  


Techstars operates four divisions: Techstars Startup Programs, Techstars Mentorship-Driven Accelerator Programs, Techstars Corporate Innovation Partnerships, and the Techstars Venture Capital Fund. Techstars Mentorship-Driven Accelerator Program supercharges success and Techstars Startup Programs inspire, educate and connect entrepreneurs. Techstars Venture Capital Fund invests in the most innovative and disruptive Techstars companies to fuel their success. Techstars Corporate Innovation Partnerships helps brands create world-changing products and services. Techstars accelerator portfolio includes more than 1,000 companies with an estimated market cap of over $8 billion.


Techstars is an equal opportunity employer and does not discriminate on the basis of race, sex, age, national origin, religion, physical or mental handicaps or disabilities, marital status, Veteran status, sexual orientation, nor any other basis prohibited by law.


ref: (SB_10693)
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