Brand Strategist job in Cary
|Company Type:||Certified B Corporation|
|Industry:||Advertising & PR Services|
|Impact Area:||Cause Marketing|
|Company Name:|| R+M Inc.|
|State / Province:||North Carolina (NC)|
|Zip / Postal Code:||27513|
Create an applause-worthy experience through your responsibilities of: managing all day-to-day communications and projects for assigned clients and lead in client presentations. Participate in cultivation of client relationships delivering unparalleled service.
Participate in developing strategic branding campaigns and marketing plans, producing strategic documentation, including competitive analyses, positioning & messaging, brand and project briefs.
Manage projects to ensure deadlines and budgets are met. Participate in development of client profitability reporting and analyze results of client projects and campaigns.
Manage account service documentation for assigned accounts, including billing, estimates, schedules, status reports, conference reports.
Evaluate creative execution to ensure marketing needs are being met and participate in creative presentations to clients.
Conduct marketing research and analysis — to include psychographics, industry trends, competitive analysis and interpretation of market responsiveness to positioning strategies.
Stay up-to-date on client’s business and industry through relevant trade publications, Internet resources, etc.
Mentor Jr. Brand Strategist(s) by setting individual goals, providing training where necessary and helping them to develop positive relationships with clients, vendors and agency team members.
Assist in harvesting new business opportunities through cultivation of new relationships, consistency of delivery, commitment and earned client applause. Actively pursue continued learning, development and research on the topic of brand strategy.
Prefer minimum of 3 years experience in brand strategy & communications.
Previous agency experience preferred.
Understanding and experience in a broad spectrum of brand building, including advertising, graphic design, direct marketing and social media. Experience in content marketing, PR, Google Analytics, AdWords, G-Suite preferred. Fluent in MS Office Suite. Working knowledge of Adobe Creative Suite and Acrobat, is a plus.
Conceptual abilities in both the creative and logical presentation of ideas and messages.
Proven large-scale project management skills as well as writing skills are required. Organization, time management and exceptional people skills a must. Bachelor’s degree required.
Willingness to jump in and provide assistance outside of job description as required to achieve team success. Ability to multi-task and work effectively under pressure. A positive, enthusiastic attitude is essential. Ability to make quick intelligent decisions. Have patience, care and flexibility in dealing with others. Sense of humor required.