Vice President, Marketing & Sales job in Oakland
Are you ready to lend your marketing and sales talents to a mission-driven B Corp that truly walks the talk?
As a member of the Numi Executive Team, the VP, Marketing & Sales is a senior leader who will use their Marketing and Sales talents and experience to share the Numi mission, culture, and values with the world, creating brand recognition and company growth. This individual is a strong, analytical Marketer with Sales experience that can lead the Sales function. He/she will provide robust leadership to the Marketing and Sales Teams to ensure meaningful short and long-term strategies to maximize revenue and consumer reach. From setting strategy, to leading a team, to setting long-term plans, to rolling up your sleeves and just making things happen - our VP of Marketing & Sales will drive all aspects of growth, brand awareness, revenue and profitability.
The ideal candidate will have:
- 10+ years in marketing for a natural products or CPG company.
- Sales leadership experience in CPG strongly preferred.
- 5+ years leading marketing teams, including managing team, cross-functional collaboration, and internal/external creative partners.
- Proven track record of generating growth through marketing programs.
- Ability to communicate marketing objectives with senior executives including strategy, analytics, and ROI.
- Experienced manager skilled at coaching employees toward exceptional work and growth.
- Analytical with extensive experience analyzing and setting strategy using industry data.
- Strong forecast/ budget experience.
- Strong LOHAS consumer grasp and multi-channel trade marketing
- Has led successful branding campaigns
- E-commerce experience – grown online sales with prior brands.
- Breadth of experience with social media & other online platforms to grow brand awareness and loyalty.
- Created and grown loyalty programs.
Demonstrated success with Brand awareness and increased pull on retail shelves.
- Experience successfully developing and launching new products and line extensions
About the Company
Founded in 1999 by brother and sister team Ahmed Rahim (the alchemist) and Reem Rahim (the artist), Numi Organic Tea is a purveyor of premium quality organic, non-GMO and Fair Trade Certified teas and herbal teasans. Numi blends its organic leaf teas with only real herbs, fruits, flowers and spices—not unnecessary “natural” flavorings or perfumes. All Numi products are packaged in recycled-content containers and non-GMO verified biodegradable bags and are available in retail outlets in more than 50 countries worldwide, including the U.S., Canada, the UK, Denmark, the Netherlands and online at NumiTea.com. An award-winning social enterprise and founding B Corporation member, Numi supports community development projects worldwide.