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Social Media Coordinator job in Calgary

Fiasco Gelato jobs
Calgary, Alberta
Company Name:
Fiasco Gelato
Company Type:
Certified B Corporation
Consumer Packaged Goods Manufacturing
Impact Area:
Food & Nutrition
Job Type:

State / Province:
Zip / Postal Code:



Applicants will be accepted until March 9, 2018 at 11:59pm MST, and interviewees will be contacted by phone in the following 2 weeks.



Handcrafting our Gelato, telling our story, designing, number crunching, delivering, pouring a perfect latte, and even making team lunches, we do it all ourselves, in-house. Think you got what it takes?

Our state of the art HQ and production facility is where the magic happens! The production team is the heartbeat of our business, as we handcraft all of our products, and 6 sets of hands touch every pint. This is a tight team of doers, makers, and creators.


The Social Media Coordinator will work closely with the Marketing Lead, Designer and Field Marketing Team to strategize and execute on our social media goals. Reporting to the Social Media & Marketing Lead, the Social Media Coordinator is required to create, post and monitor content while maintaining exceptional interaction with our fans. The key objectives of the role are to share our story, create a legendary brand experience with every interaction, and grow our brand awareness across Canada while fostering engagement in all markets.

The responsibilities of this position include:

  • Ensuring all communications with fans are done to the highest standard; offering a best-in-class social media experience across all platforms in every interaction

  • Consistent innovation and forward thinking to keep us ahead of the curve in offering a cutting edge social media experience

  • Maintaining pace on social media interactions; ensuring all inquiries are responded to in real time and in trending moments

  • Working closely with our Quality Control team to respond to any concerns or inquiries

  • Detailed weekly and monthly analytics reporting to the Marketing Team and CEO.

  • Crafting press releases and maintaining close, positive relationships with media; Identify and build on new media opportunities.

  • Creating social media strategies on new collection rollouts and campaigns in line with the overall brand and marketing strategies

  • Motivate and assist the entire team on internal marketing strategies

  • Confidently experiment with new social media strategies, contests and engagement with fans. Monitor trends and actively research new social media tools.

  • Goal setting for all communication channels.

  • Perform daily and weekly advance searches through a variety of social media platforms.

  • Responsible for building, maintaining and executing the social media content calendar

You’re the right person if you can deliver on the ten things that require zero talent:

  • Being on time

  • Work Ethic

  • Effort

  • Body Language

  • Energy

  • Attitude

  • Passion

  • Being Coachable

  • Doing Extra

  • Being Prepared

The requirements of this position are:

  • Exceptional communication and interpersonal skills; you must be personable yet persistent

  • An analytical mind - you have a keen ability to process and make decisions based on data

  • Goal-oriented without sacrificing your experimental and creative streak

  • Enthusiastic, creative and entrepreneurial - you have an infectious, go-getter attitude

  • Ability to take direction, be coached and adaptable to change

  • A clear self starter

  • Willing to go above and beyond for our fans

  • Be a brand ambassador, spreading that #GelatoLove

  • Constantly staying inspired, watching our favorite brands and generating new ideas

  • Write strong and compelling copy, reflecting the brand tone and voice.

  • Positive attitude and spirit, willingness and enthusiasm in embracing new challenges

  • Value strong teamwork and are able to effectively participate and motivate others working within a team environment

  • A deep love for gelato


  • Comfortable with shooting with a DSLR camera and a phone camera, as well as editing on Lightroom and Photoshop.

The Perks:

Members of Team Fiasco enjoy awesome benefits and share in our financial success, proudly offered to eligible part-time and full-time team members, including:

  • Extended Health & Wellness Coverage (medical, dental, vision, out-of-Canada emergency medical with best doctors, critical illness and Long Term disability)

  • Flexible Work Hours and Paid Time Off

  • Family Friendly Schedules, and Paid Family Leave

  • Adventure Time - Permitted additional travel as the role permits

  • Paid Volunteer Time

  • Competitive Compensation, a Bonus Program and the Opportunity to Own a Piece of Fiasco Through our Equity Incentive Plan.

  • Payday Advance Assistance

  • Personal Development Fund

  • All the Gelato You Can Eat!

  • In-House Coffee Bar

  • Team Lunch Everyday

  • Beer O'clock

  • Giving Gang

  • … and we're just getting started!


When you send us your resume, you must include and a cover letter that answers the following 4 questions, or you will not be considered:

1. What value you would bring to our team? (other than the 10 things above, because they require zero talent)

2. What is your favourite brand and why?

3. Why do you want to work for Fiasco?

4. What makes you weird?

What started as a small gelato shop in 2003, Fiasco Gelato has now quickly become the industry leader in gelato not only for our commitment to the craft but also for our approach to doing business differently.

Fiasco’s unique flavour offerings, one of a kind packaging & passionate brand promise in building something that matters is the steady foundation for creating this company that pushes the limits on what it means to be an innovative culture and a steward for the environment and community.

Fiasco’s leadership has been recognized as one of Canada’s fastest growing companies 3 years in a row; Was acknowledged as the 2014 Break out Business of The Year, and has received the nod for several empowering community awards; not to mention we are a leading certified B Corp. In just under four years of our first pint hitting grocers shelves, Fiasco is now available in over 1600 retailers across Canada.

In our pursuit of contributing to the local economy, we do our best to hire local talent. Fiasco is an equal opportunity employer and does not discriminate against any applicant for employment on any basis including, but not limited to: race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification.

The purpose driven team at Fiasco stands by our mission to enrich people’s lives.

We just happen to do it by making gelato.


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