Marketing Manager (Email Engagement) job in London

With over 225 million users in 196 countries, Change.org is the world’s largest technology platform for social change. Our team spans 18 countries and empowers hundreds of millions of people to have a voice and fight injustice. We’re a social impact business, and we’re aiming to build a world where no one is powerless and where creating change is a part of everyday life.

The Marketing Manager (Email Engagement) will be a key member of the UK team at Change.org, helping manage the email experience for 15 million Change.org users in the U.K. This person will serve as a major contributor in developing user engagement strategies in the U.K. They will work closely and collaboratively with a variety of cross-functional teams at the company, including our campaigns, revenue, and communications teams, as well as product and user lifecycle teams. You can expect to be a key player in the future growth of Change.org in the UK., and part of a global team with shared values and ambitious goals.

Job Summary:
Deliver a world class email experience for over 15 million UK users -- helping drive impact and engagement in petitions and content across a broad spectrum of issues and campaigns;
Develop and execute the email distribution strategy, delicately weighing the ongoing support of a first-class user experience and revenue growth;
Draft and edit email content sent to users, ensuring high-quality storytelling and consistency in standards and brand;
Track progress to goals -- signatures, memberships, testing pipeline, and revenue from email -- and report out and communicate regularly with the team about results, insights and learnings, using a suite of tracking tools (Chartio, Mixpanel, etc.);
Serve as an expert on the tools that are used and help coach others on the team in their usage.

Primary Responsibilities:
Ensure the email program in the UK is tracking on pace to goals, and reliably serves users high-quality, error-free and consistent content;
Maintain email production workload, working across the team to execute on tactics to meet email engagement and conversion goals;
Monitor performance of emails and engagement efforts, regularly communicating insights from the work with stakeholders throughout the company, flagging any issues in reporting or send execution to relevant parties;
Represent UK email in meetings and on calls, serving as a point of contact for the program throughout the company;
Support the needs of other internal teams, either by way of setting up an email to support a cross-functional goal, attending meetings to provide feedback, or answering questions related to email/our email program.
Review recommended petitions for specific audiences, contribute to writing of staff drafts when appropriate.

This describes you:
Data savvy and highly numerate -- able to work across formats with segmentation, analysis and reporting;
Proficiency in Salesforce Marketing Cloud or another similar customer relationship management (CRM) tool;
At least two years experience in delivery of email/digital content to a significant audience;
Well versed in email marketing and digital advertising tactics and tools;
Competent in Microsoft Excel/Google Spreadsheets;
Familiar with HTML;
You have a 'can-do' attitude and are a self-starter not afraid to propose new ideas to test and implement;
You have a keen eye for the power of story to help drive action and are a strong writer and communicator;
Experience in either social business, nonprofits or politics is a plus;
Interest/experience in social change and campaigning is a plus.