Media Coordinator job in San Diego

i.d.e.a. is an integrated marketing agency and certified B Corp in San Diego. We work with prominent clients providing public relations, social media, branding, advertising, design and digital services. We create powerful ideas that get our clients noticed, shared and talked about.

We are currently looking for a Media Coordinator with a Paid Search background to join our media team. This role will play an integral part in responsibilities related to media planning, buying, traffic, optimizations and billing reconciliation. While initially paid search focused, the Media Coordinator will be included in all media channels: online display/video, pay per click (PPC), social media, print, out of home (OOH), radio, television and new media opportunities. We encourage learning and a holistic approach, agnostic of media channel, so it’s important you’re interested in being a versed and well-rounded marketer.

Job Responsibilities:
• Support the media team with strategy, execution and analysis of campaigns
• Manage campaign invoicing and billing processes
• Coordinate the placing and trafficking of planned media
• Support reporting of campaign performance and provide insightful analysis
• Keyword research to inform paid search strategy
• Identify and implement new opportunities for improving client KPI’s
• Monitor client media budgets and performance while making insights and recommendations based on the data
• QA accounts and other team member’s work
• Landing page recommendations to improve conversion rates
• Attend vendor meetings to stay abreast of latest marketing capabilities
• Support new business efforts by assisting with proposals, research, data collection and presentation decks
• Contribute to agency POVs with media research
• Provide day-to-day support to other media team members
• Maintain knowledge of client’s business, competition and latest industry news and trends

Qualifications:
• BA or BS in Advertising, Marketing, Business, New Media or closely related field
• One to two years of paid search experience; agency experience a plus
• Proven skills in media research, campaign development, optimization, test plan construction and analysis preferred
• Proficient with Microsoft Word, Excel, PowerPoint and/or Keynote
• Excel experience with Vlookups and Pivot tables preferred
• Experience with Google AdWords and Bing Ads; experience with Google Analytics a plus
• Certification in Google AdWords preferred
• Experience and passion for marketing and achieving direct response objectives
• Demonstrated strong written, oral communication and presentation skills
• Ability to analyze raw data, formulate insights and provide recommendations

Our company is committed to attracting and retaining the best qualified individuals and promotes equal employment opportunity to all applicants and employees regardless of race, color, national origin, ancestry, religion, gender, age, medical condition, sexual orientation, marital status, pregnancy, physical or mental disability, genetic factors, military/veteran status or any other characteristic protected by federal, state, or local law.