Marketing Operations Specialist job in Oakland

Are you a believer and supporter of enriching your community?

If you are, this is the perfect opportunity to join Beneficial State Bank as we revolutionize our local communities thru our outstanding triple bottom line approach toward economic justice, social sustainability and profitability.

About Beneficial State Bank

Beneficial State Bank is not your usual type of bank. Our goal is to change the banking system for the good for all people! We are a triple bottom line B Corp who believes in putting our people #1, the planet #2, and profit #3. Profits from our bank go to our non-profit foundation and given back to the community. We are the change-agent and empowerment to other businesses and nonprofits to become change-agents in delivering meaningful social justice and environmental outcome in the communities we serve.

Our MISSION is to build prosperity in our communities through beneficial banking services delivered in an economically and environmentally sustainable manner.

Our VISION is of a banking industry that is fair to the person with the least bargaining power; provides access to financial services for all our communities, particularly the traditionally underserved; results in the long-term prosperity of responsible consumers; promotes financial system stability; and contributes to the sustainability of the environmental commons. We call this vision, beneficial banking.

Job Summary
Marketing Operations Specialist supports activities across all areas of the Marketing department, with a focus on print and online publications, social media, digital analytics, public relations, and event logistics. As an integral member of the sales marketing growth team, this position requires applied knowledge of marketing automation tools, database management, and reporting to optimize growth with incremental improvement and visionary transformation across marketing operations. This is a critical role within the marketing department and includes high-level visibility, interaction with cross-functional teams, acting as liaison to external partners, and collaborating with the board of directors and investors.

Duties and Responsibilities
• Works day-in and day-out to (i) ensure systems, tracking and processes evolve to meet the high growth demands of the business, (ii) help lead marketing planning to ensure the marketing contribution aligns to sales team goals and (iii) ensure the marketing sales funnel is fully optimized to maximize return for the bank
• Assist with creating digital content and executing the overall digital strategy, including social media, blogging, email campaigns, and online advertising
• Create and maintain reports and dashboards to provide visibility into marketing campaign results, funnel/pipeline health and the ROI of marketing investments
• Help build our brand awareness and enable the framework and strategy whereby all external communication supports consistent positioning, tone, and messaging
• Assist in maintaining a project management system for tracking and reporting on ongoing programs and consumer response and insights

Requirements and Qualifications
• Bachelor's degree, preferably in marketing, communications or related field combined with relevant work experience; Master’s degree is a plus
• 3+ years of experience in a marketing position and managing events required
• Advanced level experience in social media and digital analytics
• Demonstrated excellent verbal and written communication skills
• Worked effectively in a fast-paced environment, as part of a team or independently, and ability to prioritize tasks and meet deadlines
• Flexibility in schedule to work evenings and weekends
• Advanced level computer and design skills, including basic CMS platforms and Adobe Creative Suite, specifically InDesign, Photoshop and Illustrator
• Track record of utilizing social media including Hootsuite, blogs, Facebook, Twitter, Instagram and Pinterest, for corporate business purposes and campaigns

Our Benefit Package

We focus on the total team member at Beneficial State Bank and we promote a work-life balance for our employees by offering a competitive benefit package which includes:

• Medical/Dental/Vision/Life/STD/LTD • Vacation/Sick/Holiday
• 401(K)/FSA/HSA/EAP • Education and Adoption Assistance
• Bank-wide Incentive and Bonus Programs

Beneficial State bank is an affirmative action and equal opportunity employer. Qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, disability or veteran status.