Paid Media Coordinator job in San Diego

i.d.e.a. is an integrated marketing agency and certified B Corp in San Diego. We work with prominent clients providing public relations, social media, branding, advertising, design and digital services. We create powerful ideas that get our clients noticed, shared and talked about.

We are currently looking for a Paid Media Coordinator to join our team. This role will play an integral part in responsibilities related to media planning, buying, traffic, optimizations and billing reconciliation. While initially paid search focused, the PPC Coordinator will be included in all media channels: online display/video, pay per click (PPC), social media, print, out of home (OOH), radio, television and new media opportunities.  

Job Responsibilities:

• Launch, manage and optimize paid search campaigns in Google Adwords, Bing Ads and Yahoo
• Create, test and optimize ad copy
• Assist in generating weekly, monthly, quarterly and ad hoc performance reports
• Monitor, analyze and report on campaign pacing and performance
• Support the media team with strategy, execution and analysis of campaigns
• Coordinate the placing and trafficking of planned media
• Monitor client media budgets and performance while making insights and recommendations based on the data
• Support new business efforts by assisting with proposals, research, data collection and presentation decks
• Provide day-to-day support to other media team members
• Manage campaign invoicing and billing processes
• Maintain knowledge of client’s business, competition and latest industry news and trends 

Qualifications:

• Bachelors degree in Advertising, Marketing, Business, New Media or closely related field
• One to two years of paid search experience; agency experience a plus
• Proven skills in media research, campaign development, optimization, test plan construction and analysis preferred
• Proficient with Microsoft Word, Excel, PowerPoint and/or Keynote
• Excel experience with Vlookups and Pivot tables preferred
• Experience with Google AdWords and Bing Ads; experience with Google Analytics a plus
• Certification in Google AdWords preferred
• Experience and passion for marketing and achieving direct response objectives
• Demonstrated strong written, oral communication and presentation skills
• Ability to analyze raw data, formulate insights and provide recommendations

 The i.d.e.a. way

•  Health, dental and vision insurance;  401(k)
• Commitment to continued professional development of all employees
• Great company culture that includes weekly yoga and company volunteer outings
• Opportunity to work with interesting and meaningful clients
• Located in a cool location (Little Italy) with free designated parking
• Summer Fridays!