Engagement Specialist (Community Manager) job in Toronto

Position Name: Engagement Specialist (Community Manager)

Department: Engagement

Report to: V.P., Engagement

Do you live and breathe social media? Do you love writing, have a good eye for design and a knack for engaging conversation? Are you passionate about social causes? If you answered yes, and want to be part of a fun, passionate team that is driven by great execution and results, and wants to work with leading brands to address pressing social issues, read on.

PUBLIC Inc. is looking for an Engagement Specialist (Community Manager) to join the team. The ideal candidate is a self-starter who thrives in a collaborative environment and is steeped in social media content creation, community moderation, and analytics.

Description of Position

You will, with supervision, create social media and content strategies and plans; work closely with PUBLIC’s cross-functional teams on project work, including research around social conversations on key topics for client work; take the lead in creating content for PUBLIC’s own social channels, based on our internal marketing plan and priorities. Reporting to the V.P., Engagement, you are an integral member of the Engagement Team whose role is to drive and deliver integrated marketing and communications strategies and activations for our clients, which are informed by consumer, channel, and market insights and direction.

Key Responsibilities

• Strategy and planning: be involved in developing social media and content strategies according to PUBLIC’s established social media framework. Work with clients on content strategy and plans, as well as content efficacy and best practices. • Influencer program planning and execution: provide insight to and recommendations on key program social media influencers, build relationships with influencers in accordance with influencer strategy.

• Community management/moderation: actively manage and post timely and relevant content that is on-brand and on-strategy. Engage audience(s) in an on-going manner. Optimize content based on analytics and data findings through regular review of social analytics dashboard and performance reports.

• Monitoring: stay on top of the community as we receive comments, and respond to comments promptly while aligning to our community guidelines and brand positioning. Surface client, industry and category history, trends, and newsworthy information for action.

• Content development: lead and create responsive and planned brand content; independently develop creative assets for social channels, newsletters and websites using design tools, with the assistance of our Creative team as needed. • Calendar Maintenance: work collaboratively with client and team on the creation and maintenance of monthly content calendar of planned posts across multiple social channels.

• Event management: attend events as needed (industry related, sponsorship activations, company specific, etc.).

• Customer service: answer directly or provide a forum and process to solve member/customer problems according to agreed-upon client escalation process.

• Client support: provide experienced social media/community management counsel.

• Develop and maintain expertise: stay up-to-date on trends and developments in your area of expertise and proactively surface those newsworthy for action.

• Reporting: set up automated reporting and work closely with Engagement Lead to analyze content performance for future optimization.

• Thought leadership: working collaboratively with the Engagement Team, take the lead in creating content for PUBLIC’s social channels and newsletter; actively manage PUBLIC’s digital community; identify areas of opportunity for PUBLIC’s marketing efforts.

You will also support our Client and Business Development teams in growing our business and our Operations team in ensuring a productive and efficient workplace.

Job Requirements

• Minimum 2 years proven experience managing social media channels and/or campaigns for a variety of clients, including community management, campaign management and social media analytics.

• Highly proficient on social media platforms such as Twitter, Facebook, LinkedIn, Snapchat, YouTube, with a keen knowledge of emerging trends and updates.

• Experience with social media management tools such as Hootsuite, Buffer or Post Beyond.

• Some design experience (e.g. Photoshop and/or InDesign) and an eye for good design and layout. Photography/video skills a plus.

• Project Management skills, including managing internal and external stakeholders, multiple campaigns and projects at once.

• Proficiency in PowerPoint (or similar presentation tools).  

In addition, you:

• have strong communication skills;

• are a problem-solver, plan and pay attention to detail;

• identify and communicate problems as they arise

• are an organized multi-tasker, with a creative streak;

• take initiative and work well independently, while also enjoying working collaboratively to successfully complete projects;

• are efficient and know how to manage your time;

• are curious to learn new things

Educational Requirements

Bachelor's Degree, Post Graduate Program or College Diploma in Marketing, Communications and/or Business or related field.