Field & Retail Marketing Manager (West Coast) job in San Francisco

REBBL Field & Retail Marketing Manager, West Coast

WHO WE ARE

At REBBL, Righteous Plant Alchemy ™, we are a fast-growing beverage company based out of Emeryville, California, crafting Elixirs that are a reflection of our obsessive attention to ingredient purity, potency, and authenticity. We were born out of a conscious collaboration between global thought-leaders, whose soul purpose was to address the malfunctioning global food system through a regenerative business model that would respect, uplift, and delight the world. What we aim to achieve will not come easily; this work takes serious grit. Our goal is to consciously grow a performance-driven, best in class team that is REBBL-hearted with passion, unrelenting drive, and mutual trust. We’re looking for someone extraordinary to join our tight-knit team.

COMMITMENT TO IMPACT

We are deeply committed to supporting human dignity through impact sourcing and supply chain integrity. 2.5% of our net sales go to Not For Sale, our nonprofit partner, to support their efforts in eradicating human trafficking. Through initiatives with our grower communities, we strive to stop trafficking before it happens, and in our efforts with Not for Sale, we support the healing of those who have been trafficked.

WHO YOU ARE

• Entrepreneurial: energized and invigorated in a fast-paced, dynamic organization. Can be scrappy, resourceful and creative while embracing and helping to create the right process
• Ready & willing to put all hands-on-deck to tackle the nitty-gritty projects that keep our business flowing
• Exceptionally organized
• Curious and Creative- always bringing a creative, optimistic approach to challenges and never settling for the status quo
• Strong, thoughtful communicator; can adapt to the brand voice across various consumer interactions and in all outward facing communications
• Have a positive attitude when faced with challenges, and have a supportive, and enthusiastic mentality when leading our Specialists & Ambassadors
• Strong sense of job ownership
• You ask good questions and also take initiative, being resourceful when things need to get done
• Good problem-solver and trouble-shooter
• Ability to manage multiple projects and projects across departments to ensure communications are consistent and integrated
• Able to meet communicated schedules and deadlines
• Passionate about people, the planet, making a difference at REBBL… and the work we do every day

PURPOSE

The Field and Retail Marketing Manager, West will join our team in a full-time role, based in the San Francisco Bay Area. The ideal candidate will have experience in high-growth, entrepreneurial environments and can manage day-to-day details while driving west coast strategy in conjunction with the field marketing and sales team.

• Oversee management of all west coast Field Marketing efforts, bringing the brand to life through creative and innovative ideas that support brand growth and drive in-store velocity
• Regional retail programming
• Demo programs and strategy
• Consumer sampling activations
• Influencer Marketing
• Field operations and logistics

KEY RESPONSIBILITIES

• Influencer Marketing, Relationship Building, and Sampling Programs
• Work with the Brand Engagement team to help set field strategies and KPIs (Key Performance Indicators) and ensure exceptional delivery against KPIs
• Recognize our consumer segmentation and work with the team to identify activities and partnerships to drive optimal brand visibility, awareness, and trial with these consumer groups
• Build and manage regional influencer relationships; utilize partners at sampling activations, key events, and/or through social platforms. Identify and seed regional tastemakers/ VIPs/ celebrities
• Understand regional media landscape and partnership opportunities to leverage throughout key marketing programs
• Work closely with the Brand / Consumer Engagement Team to integrate digital initiatives into field marketing execution for priority activations
• Identify and manage regional/national opportunities and events that are reflective and relevant to the brand and to the local market. Ensure delivery of authentic message and brand look and feel to achieve results
• Partner with like-minded brands and companies that help appropriately position the brand, drive trial and awareness and provide opportunities for co-marketing programs

Sales and Retail Support

• Explore, develop and execute regional retail programming alongside the Sales team
• Work with Sales team to build demo strategy and identify elevated in-store sampling opportunities
• Understand regional ‘non-traditional’ retail landscape and work with Sales Team to increase distribution and customer conversion
• Collaborate with sales team to:
• Excite/educate distributors about the brand to build existing/ new accounts
• Determine market level goals and initiate strategic marketing programs to help reach these goals
• Maintain a high level of interaction and communication with key trade customers
• Conduct store audits (with distributor mgt when possible) to ensure alignment with merchandising standards and promotional programming is being executed
• Manage relationship with demo agency to supplement strategic needs outside of arms reach markets, when applicable

Management and Logistics

• Motivate and lead a team of passionate Field Marketing Managers; work together to create discovery and enhance the brand experience
• Act as a liaison between the field Sales and Field Marketing teams to collect feedback and relay a field perspective to the REBBL Brand/ Consumer engagement team
• Work with Field Marketing Managers to complete all aspects of the event planning process: pre, during and post duties including personnel, product delivery/distribution, refrigeration, transportation, supplies, contracts, insurance, and permits
• Manage the execution of large-scale events, ensuring the brand look of success and optimizing product
• Manage timely weekly and monthly recaps of key events, sampling experiences, account opportunities and communicate regional success to management and sales team
• Accurately manage a large budget across multiple markets. Allocate funding to meet marketing and sales goals (includes tracking manpower, premier partnerships, and sponsorships, product samples, logistics, etc.)
• Gather and track valuable retail/consumer feedback that contributes to innovation, quality control, and other important branding decisions

EDUCATION, SKILLS, AND EXPERIENCE

• Bachelor's degree or above preferred
• Minimum 3-5 years prior experience in field marketing and/ or brand management
• Deep-rooted understanding/insight into local market demographics, trends, and influencers
• Experience running marketing programs and effectively managing teams and budgets
• Ability to plan and organize (frequently-changing) priorities
• Strong working knowledge of partner and vendor contract development and special event permitting
• Retail programming experience preferred
• Exceptional leadership experience; training, managing, and motivating a team
• Experience assessing and negotiating large-scale partnership and sponsorship opportunities
• Responsible, self-motivated, dependable, and engaging
• Skilled at collaborating with cross-functional teams
• An entrepreneurial spirit, a thrill for brand building and the enthusiasm for scaling a steep learning curve
• Outgoing and personable, capable of nurturing relationships as well as engaging guests
• Strong written and oral communication skills and experience with Microsoft Office Suite

JOB SPECIFICS

• Full-time, salaried position, located in the San Francisco Bay Area
• 40+ hours per week, medical benefits and other miscellaneous benefits
• Willingness to work a flexible schedule, including some early mornings, nights and weekends
• Ability to travel on a frequent basis (30 – 40%)