Field Marketing Manager, NorCal job in San Francisco

WHO WE ARE

At REBBL, Righteous Plant Alchemy ™, we are a fast-growing beverage company based out of Emeryville, California, crafting Elixirs that are a reflection of our obsessive attention to ingredient purity, potency, and authenticity. We were born out of a conscious collaboration between global thought-leaders, whose soul purpose was to address the malfunctioning global food system through a regenerative business model that would respect, uplift, and delight the world. What we aim to achieve will not come easily; this work takes serious grit. Our goal is to consciously grow a performance-driven, best in class team that is REBBL-hearted with passion, unrelenting drive, and mutual trust. We’re looking for someone extraordinary to join our tight-knit team.

COMMITMENT TO IMPACT

We are deeply committed to supporting human dignity through impact sourcing and supply chain integrity. 2.5% of our net sales go to Not For Sale, our nonprofit partner, to support their efforts in eradicating human trafficking. Through initiatives with our grower communities, we strive to stop trafficking before it happens, and in our efforts with Not for Sale, we support the healing of those who have been trafficked.

WHO YOU ARE

• Entrepreneurial: energized and invigorated in a fast-paced, dynamic organization. Can be scrappy, resourceful and creative while embracing and helping to create the right process
• Ready & willing to put all-hands-on-deck to tackle the nitty-gritty projects that keep our business flowing
• Exceptionally organized
• Curious and Creative- always bringing a creative, optimistic approach to challenges and never settling for the status quo
• Strong, thoughtful communicator; can adapt to the brand voice across various consumer interactions and in all outward facing communications
• Have a positive attitude when faced with challenges, and have a supportive, and enthusiastic mentality when leading our Specialists & Ambassadors
• Strong sense of job ownership
• You ask good questions and also take initiative, being resourceful when things need to get done
• Good problem-solver and trouble-shooter
• Ability to manage multiple projects and projects across departments to ensure communications are consistent and integrated
• Able to meet communicated schedules and deadlines
• Passionate about people, the planet, making a difference at REBBL… and the work we do every day

PURPOSE

The Field Marketing Manager, NorCal will join our team in a full-time role, based in the San Francisco Bay Area. The ideal candidate will have experience in high-growth, entrepreneurial environments and can manage day-to-day details while driving regional strategy in conjunction with the field marketing and sales team.

• Bringing the brand to life through creative and innovative ideas that support brand growth and drive in-store velocity

1. Regional retail programming
2. Demo programs and strategy
3. Consumer sampling activations
4. Influencer Marketing
5. Field operations and logistics

KEY RESPONSIBILITIES

Consumer Events and In-Store Sampling:

• Recruit, train and manage a full team of enthusiastic Brand Ambassadors. Management includes overseeing manpower budget, scheduling of day to day activation, timesheet and expense approvals, etc.
• Manage day to day activities of Brand Ambassador Team to ensure proper execution and brand alignment for local events, retail execution, and in-store demos to drive trial to purchase
• Explore, secure and manage consumer event opportunities for the team to activate
• Lead and manage execution at key events, demos, and influencer activations
• Develop effective and breakthrough local marketing strategy and initiatives that help create and increase brand awareness and help drive sales back to retail

Retail Support:

• Build and manage retail schedule focusing on demo's, sales programming support, store manager engagement, and merchandising
• Interact with the internal sales team to properly align brand goals with sales initiatives
• Identify influencer retail account opportunities to introduce the brand and products, gaining new account business and order commitments
• Meet measurable and specific monthly/quarterly objectives for all sampling activities across the market

Influencer Marketing:

• Develop seeding and sampling strategy allowing us to connect with local key influencers, securing breakthrough events where each brand can thrive among attendees, creating future connections and brand affinity

Miscellaneous:

• Manage and create weekly and monthly recaps of market execution, capturing various metrics that support and validate Field Marketing Team initiatives
• Implement and manage monthly metrics tracking with the Brand Ambassador team, that ensures the team is reaching key goals
• Some local market budget management. (i.e. Monthly Brand Ambassador hour tracking, local event budget, etc.)
• Gather, track and share valuable retail/consumer feedback that contributes to innovation, quality control, and other important branding decisions
• REBBL Fleet Care – local fleet vehicle maintenance and daily care
• Maintain accuracy of product and toolkit inventory and tracking. Manage organization and cleanliness of local storage unit(s) -- highly organized.

GENERAL QUALIFICATIONS

• Valid state issued driver's license with a clean driving record
• Must live in the San Francisco Bay area and have knowledge of the area
• 1-2 years relevant experience in events, promotional leadership, and consumer products marketing
• Displays discretion and judgment regarding all brand decisions and management of the area
• Sales and/or retail experience preferred
• Strong networking and relationship building skills; energetic, motivated, outgoing, competitive and embraces the brand
• Excellent communication skills, including the ability to train Brand Ambassadors and deliver engaging presentations
• Experience assessing and negotiating local partnership opportunities preferred
• Ability to take direction well and contribute insights and knowledge gained in the field -- your opinion and experience matters
• Must be proficient in MS Office (Word, Excel, PowerPoint)
• Must have a smartphone with the ability to take/upload/identify photos; Internet access -- constantly connected to what is going on in the area
• Flexibility to work days, nights and/or weekends
• Creative, innovative, self-starter
• Multi-tasker who creatively and effectively solves problems
• Ability to travel up to 25%, primarily within the area
• Must be able to lift/ carry a minimum of 30 lbs.