Social Marketing Manager job in Toronto

Vitarock is looking for a talented Social Marketing Manager who will be responsible for building the social media presence of our brand. The successful candidate will be responsible for planning, implementing, managing, and reporting on Vitarock’s social media strategy in order to increase brand awareness, improve marketing efforts, and increase sales. The Social Marketing Manager will be required to run advertising campaigns, engage in community outreach, and drive engagement with high-quality original content.

The successful candidate is an ethically-minded person who is committed and passionate about Vitarock’s core beliefs and strives to use business as a force for good.

Responsibilities:

• Manage all social channels on behalf of Vitarock (Twitter, LinkedIn, YouTube, Facebook, & Instagram)
• Plan, create, and publish social media postings on all platforms in line with social media content calendar
• Plan, curate, and develop all social media content (images, video, copy, and audio)
• Plan, create, and publish paid social media campaigns using platforms such as Twitter Ads, LinkedIn Sales Navigator, LinkedIn Talent Solutions, Facebook Business Manager, YouTube Advertising, etc.
• Manage Facebook Store & Product Ads, and Instagram Business Profile & Shopping Ads
• Manage and update shopping feeds on Facebook and Instagram
• Define a measurement strategy based on corporate objectives to grow engagement, social referrals, and social leads on all social channels
• Perform competitive analysis on social media channels to ensure optimal brand positioning
• Partner with Marketing & Communications, the eCommerce Operations Manager, the Vendor Manager, and the Executive team to improve brand presence on social media
• Monitor brand communications externally and internally using social listening tools
• Track and report on social media efforts and make recommendations to improve strategy
• Track and report on the performance of paid social media against goals and budget
• Respond to all questions, comments, and concerns from our customers on all social media channels promptly
• Effectively interact with the online community and internal stakeholders as needed

Qualifications:

• 3 to 5 years’ experience with social media management, earned media management and paid social media advertising
• Proven track record growing engagement on all social channels
• BA/BS Degree in a related field with strong written and verbal communication skills required
• Experience managing Twitter Ads, LinkedIn Sales Navigator, LinkedIn Talent Solutions, Facebook Business Manager, YouTube Advertising
• Strong community management skills
• English fluency required
• Strong analytical skills
• 1 years’ experience in a customer service related role is required
• Ability to adapt and thrive in an entrepreneurial environment where priorities shift quickly
• Self-motivated and able to work both independently and in a team setting
• Proficient with MS Office applications
• French and/or Spanish proficiency is a bonus

Applying for this Position:
To be considered for this opportunity, please email your CV and related documentation to: info@vitarock.com with the position in the subject line.

Vitarock is firmly committed to creating a welcoming, accessible, respectful and inclusive environment at our company in all divisions. We support the safety of employees and clients of diverse backgrounds and experiences. We also strive to meet individualized accessibility to ensure full inclusion for everyone. Location: Toronto, ON

About Vitarock:
Our mission is to be a successful online business without compromising our high standards. As a proud certified B Corporation, we strive to use business as a force for good. We aim to be the go-to shopping destination for ethically-minded people who want to make the world a better place. Our team of experts pre-screens each of our products to make sure they meet our four pillars: Pure, Green, Safe & Fair.