Digital Marketing Fellow job in Brooklyn

Whole Whale’s Digital Marketing Fellowship helps prepare recent graduates and young professionals for full-time employment in the nonprofit and social impact sector by providing hands-on experience and skill-building with digital marketing. The Digital Marketing Fellow for Winter/Spring 2020 will focus on developing skills in web analytics, advertising, search engine optimization, content marketing, and more.

Whole Whale’s Digital Marketing Fellowship is a 4 month program, where fellows are expected to work 4 or 5 days per week (days flexible) out of our office in DUMBO. Fellows will earn a weekly stipend for hours worked.

Following the completion of their Fellowship program, Fellows will have the opportunity to apply for a full-time role with Whole Whale, dependent on performance and client needs. We’d like to consider candidates who have an interest in possibly joining our team full-time.

Responsibilities
Responsibilities will vary depending on individual project assignments and needs, but core responsibilities are likely to include:

Analysis + Reporting

• Find actionable insights for clients using data from multiple sources, including web analytics, customer databases, social media, and search tools
• Create dashboards and reports in Google Analytics, Google Data Studio, Sheets, and other platforms to help clients better leverage their data to inform digital efforts
• SEO + Content Marketing
• Write and edit digital content (e.g. web content, blog posts, or email) for both Whole Whale and client websites
• Aid in SEO keyword research and content modeling for WW and our clients

Digital Advertising + Social Media

• Help plan and execute Facebook, YouTube, Google and other digital advertising campaigns for WW and clients (with a careful eye on every detail and checkbox)
• Think creatively to develop new campaign ideas and A/B tests to optimize for ad success, including updates to ad copy, images, and audience targeting
• Create and manage strategies for nonprofit Google Ad Grant accounts, including determining search budgets, bid strategies, keyword targeting, and ad messaging

Communication + Capacity-Building

• Create digital marketing recommendation and training documents for clients
• Manage individual workflow and assist client managers in the clear presentation and interpretation of deliverables
• Research and determine new ways to increase nonprofit digital impact
• Write and edit articles and guides on relevant nonprofit issues and opportunities that interest you and contribute to WW social media accounts

Qualifications
Our ideal candidate has these qualities:

• Data-driven and problem-solving mindset
• Creative and driven by a need to iterate, think outside the box, and try new things to deliver even better results
• Superb attention to deetail and organizational skills – Managing multiple workstreams at once is a no brainer (Tell us you found this typo in your cover letter)
• Content writing & editorial/copywriting experience and a meticulous editorial eye a plus
• Embody WW values of curious, honest, positive, efficient, analytical, empathetic, and mission-driven
• Passionate about social causes
• Desire to learn. Seriously, we know that everyone starts from somewhere – we’re interested in people eager to learn
• Experience with digital marketing in the nonprofit sector, such as managing nonprofit social channels, writing nonprofit emails or other content, or managing social ads

To apply
Send a cover letter and resume to laura+job@wholewhale.com with the subject line “I <3 digital for good.” In your cover letter, please detail any experience you have with digital marketing, which parts of this fellowship interest you the most, and answer the following questions:

What is a social issue you care deeply about?
Which nonprofit marketing campaign do you admire and why?