Digital Marketing Manager job in Santa Monica

type:A Deodorant, a fast-growing personal care brand with a game-changing clean deodorant, is looking for an energetic, passionate Digital Marketing Manager to be a hands-on member of the team. Launched in 2018, type:A is a digitally-native company that dedicated to its mission: to make safe + high-performance deodorant accessible to as many people as possible. Customers are proud fans and really obsessive about the product. In addition to a fast-growing DTC business, type:A Deodorant is also sold on Amazon, and through partners Credo Beauty, goop, Follain, Grove Collaborative, and Target.

The Digital Marketing Manager is a newly created role reporting to the Head of eCommerce & Digital. Working alongside the broader brand team, this role will develop a performance-driven customer retention strategy for our growing DTC business that both impacts brand retention metrics and generates value to the consumer.

WHAT YOU’LL DO
• Co-author and own the customer retention and CRM strategy
• Lead the email marketing strategy and execution end to end
• Lead brand referral program (Refer a Friend) strategy and management
• Set short and long-term goals to improve KPIs in key areas – e.g.-Repeat Purchases, Brand referrals, increase in subscriptions - and develop CRM and Referral campaigns to deliver results
• Identify email opportunities for A/B tests in both segmentation and messaging
• Author and distribute weekly reporting on all Retention campaigns, comprehensive of performance, and actionable insights.
• Act as the primary liaison with our graphic designers for asset management as it relates to retention campaigns
• Support merchandising and marketing activities that drive the eCommerce business as needed
• Own the eCommerce support/ digital marketing calendar and ensure the broader team is aware of all weekly activities, cross-functionally

WHO YOU ARE
• 3+ years experience in retention marketing (loyalty, email and/or CRM)
• 3+ years experience working in Klaviyo, MailChimp or another enterprise Email Service Provider
• Very strong analytical skills, applying a data-driven strategic approach to CRM
• Hands-on experience with email segmentation; copy and creative testing
• Always up on email best practices including those that are compliance related
• Strong understanding of Google Analytics
• A self-starter who autonomously carries projects and tasks forward with ease
• Enjoys collaborative work and has a positive approach

OTHER BENEFITS

• Health/vision/dental benefits and 401K
• Generous vacation policy
• Opportunities to personally shape a new and innovative business
• Access to leadership and great co-workers

About type:A Deodorant
We are a group of motivated, bright, kind people who want to make a small but meaningful difference in our world. We value diversity, respect, collaboration, positivity and curiosity.

type:A deodorant is a new concept in aluminum-free deodorant that comes in a tube, swipes on like a stick and has an exclusive sweat-activated formula, for long-lasting odor and wetness protection. The incredible response to type:A deodorant from customers, influencers and media like goop and Inc has been overwhelming and rewarding, as people of all ages, races and genders are discovering a no-sacrifice clean deodorant.